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Porsche Design – is a trademark of the F.A. Porsche design studio. The founder of the studio was Professor Ferdinand Alexander Porsche, grandson of the famous Porsche car manufacturer and designer of the legendary Porsche 911 superauto. After years of working with his grandfather's company, Ferdinand Alexander Porsche founded his own premium design studio in 1972, located in the Alps, near the town of Zell am See (Austria).

Since the beginning of its own work, the F. Alexander Porsche studio has taken on the design of various creations that move the company beyond cars. The first project of the studio was a Porsche Design Chronograph I watch for Porsche permanent employees: it was the first ever black watch in the world.

During its 50 years of existence, the F.A. Porsche studio has presented the world with various creations: from lifestyle accessories to eBikes to components of charging infrastructure for eMobility.

In addition to projects for the Porsche car company, Studio F.A. Porsche has always collaborated with external brands, offering the unique opportunity to apply the Porsche premium design style to their products. For example, a timeless project for Siemens (1995): it is a series of kitchen objects that reach the premium segment through the choice and quality of materials.

In 2013, Studio F.A. Porsche launched a new line of bags and accessories, under its own Porsche Design brand. Each accessory stands for extraordinary precision and perfection, engineering passion and perfectly combines intelligent functionality and Hi-Tech materials with pure design.

Ferdinand Alexander Porsche's credo was: "if you analyze the function of an object, its form oſten becomes obvious" - and the associated style philosophy can be seen throughout the line of bags and suitcases. The Porsche Design accessory collections express the commitment to high performance, thanks to the features developed in each item. The products are durable yet lightweight thanks to a superior choice of materials, with volumes maximized through construction details in suitcases and backpacks, while leather goods receive additional comfort-oriented elements. The model range features a selection of hard suitcases, bags, backpacks and small leather goods, ranging from business-inspired products to those for leisure.