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Grunge advocates are fighting for the right to express themselves freely in the way they want it. In their opinion, the most important thing is cordiality and spirituality. Financial and material objects are minor to them.

Grungers are sure that fashionable clothes cannot make one’s life happy. Therefore, they believe that clothes exist not for vying for the nicest dress or the most expensive handbag.

Grunge originated from America where it appeared in 1990s as a symbol of youth dissidence against social rules and guidelines. Young people rebelled against chic, glamour and pathos and formed a new youth stream praising street culture. It developed from grunge music style that was popular that time. And then Niravana music band appeared and caught young people’s hearts by their songs about foolishness, desperation and mercilessness; thus many a one adopted grunge as a lifestyle and ideology. And Nirvana front man Kurt Cobain became their idol.

Very soon this style spread beyond American borders and rapidly gained a lot of fans all around the globe. Gradually, correspondent dress style began to develop, that later transformed into subculture. Often it was mistaken for hippy and punk styles. But there are really lots of similarities – long wild hair, off-size pullovers, raggy and scuzzy jeans, shoes looking like being worn by grandfather and other threadbare things distinguish followers of these fashion trends. Grunge had its own features: strange haircuts with hair looked like not being washed and combed for a long time, noniron and faded T-shirts and paitas, large metal accessories and cracked leather jackets. This style is characterized by clothes made solely from loomstate material of dirty grey and gloomy colors. To cut a long story short, grunge clothes looked like being worn for years and years before. But this didn’t prevent grunge from becoming officially recognized fashion trend called “marginal chic”. Fashion shows began to portray models resembling beggars whom one wanted to give alms.

Paradoxical fact! Today some of well-known European brands prefer grunge for their collections…and grunge is turning into luxury style! For example, Italian-German brand A.S.98 produces bags and shoes made in a very unusual way – featuring aging effect: patches, “old” rubbed leather.

Despite looking like this all A.S.98 objects are of highest quality and sold in specialized boutiques at a very high price.

Some shoes and handbags collections from famous luxury brand VIC MATIE are also suitable for grunge lovers: rough “cracked” leather boots, “aged” sandals and shoes.

Gunge will be fashionable in new Autumn/Winter season. Designers of Italian brand Dsquared2 created grunge inspired look: raggy dirty jeans and shoes, worn-out shirts and tank tops.

Florentine brand Jacky & Celine introduced grunge styled handbags collection.